Work
Sixteen brands, still working.
Every one of these had to survive what came after launch, from new owners and new locations to a lot of slides nobody planned for.

Egg-shaped windshield coupons, a door sign that says Nope, and 100 engraved forks for the 100th restaurant.

Suncoast Hospice became Empath Health, a name built to grow. A merger and an integration later, it still fits.

A name, a mark that only looks cut, and a product that puts every step on the record.

Six promises to the people who load and drive the trucks, written in the brand's own red.

Billboards printed in light-sensitive ink, and a grassroots fundraiser that stood apart in healthcare.

DocuPhase became onPhase, with a brand system, a campaign, and a culture program to match.

Two launches, starting with the world's first Peppa Pig Theme Park, written the way a four-year-old talks.

A brand that makes the first step toward substance use support feel calm, with no stigma attached.

The name, identity and brand book for an editorial site that tracks how people are doing, one number at a time.

A 25th season on the side of the Lightning’s arena, and a Rowdies MLS bid that arrived in a box of real turf.

For its 100th year, Noble Citrus found the founder's name hiding inside the word grow. Let’s Groe!

One brand system for a loyalty company that had grown in a dozen directions at once.

A new identity for one of the oldest members of the 4A's, right down to the agency's own band.

A launch brand for on-demand home repair that made booking a pro feel easy.

A creative director's identity drawn as one line, in one blue, then put through a piece of glass.
What needs to hold up next?
Tell us where things stand. A few sentences is plenty, and Rob reads every one.