Work

Sixteen brands, still working.

Every one of these had to survive what came after launch, from new owners and new locations to a lot of slides nobody planned for.

First Watch project cover

First Watch

Egg-shaped windshield coupons, a door sign that says Nope, and 100 engraved forks for the 100th restaurant.

Empath Health project cover

Empath Health

Suncoast Hospice became Empath Health, a name built to grow. A merger and an integration later, it still fits.

Corners project cover

Corners

A name, a mark that only looks cut, and a product that puts every step on the record.

Coca-Cola project cover

Coca-Cola

Six promises to the people who load and drive the trucks, written in the brand's own red.

Moffitt Cancer Center project cover

Moffitt Cancer Center

Billboards printed in light-sensitive ink, and a grassroots fundraiser that stood apart in healthcare.

onPhase project cover

onPhase

DocuPhase became onPhase, with a brand system, a campaign, and a culture program to match.

LEGOLAND Florida Resort project cover

LEGOLAND

Two launches, starting with the world's first Peppa Pig Theme Park, written the way a four-year-old talks.

Sobrynth project cover

Sobrynth

A brand that makes the first step toward substance use support feel calm, with no stigma attached.

Humans Being project cover

Humans Being

The name, identity and brand book for an editorial site that tracks how people are doing, one number at a time.

Pro Sports project cover

Pro Sports

A 25th season on the side of the Lightning’s arena, and a Rowdies MLS bid that arrived in a box of real turf.

Noble Citrus project cover

Noble Citrus

For its 100th year, Noble Citrus found the founder's name hiding inside the word grow. Let’s Groe!

Kobie project cover

Kobie

One brand system for a loyalty company that had grown in a dozen directions at once.

&Barr project cover

&Barr

A new identity for one of the oldest members of the 4A's, right down to the agency's own band.

Homee project cover

Homee

A launch brand for on-demand home repair that made booking a pro feel easy.

RM project cover

RM

A creative director's identity drawn as one line, in one blue, then put through a piece of glass.

What needs to hold up next?

Tell us where things stand. A few sentences is plenty, and Rob reads every one.

Start a project →