Curve + Corner

A visual communication studio

Built for the
twists and turns.

No business grows in a straight line. There are new markets, new owners, the hundredth location, and the merger nobody saw coming. We build brands that take every curve and every corner, and come out looking like themselves.

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Brand strategyIdentity systemsCampaignsWebsitesCreative directionFractional leadership

Proof it holds

100th

First Watch

The same brand at the first restaurant and the hundredth. Right down to the forks.

12 services

Empath Health

A name built with room to grow. Twelve service lines later, it still fits.

6 promises

Coca-Cola Consolidated

Six promises to the people who load the trucks and drive them, in the brand they move every day.

Why the name

Most brands get one half right.

Pretty falls apart by the second campaign. Rigid never gets noticed. You need both, built together from the start.

Curve

The part people feel. The story, the voice, and the reason someone picks you when they didn't have to.

Corner

The part that holds. Positioning your team can repeat, a system they can run, and rules they'll actually follow.

Work that held up.

Restaurants, hospitals, tech companies, and one bottler with a very famous red. Different problems. Same test.

First Watch project cover

First Watch

Guerrilla coupons, packaging, signage, and 100 engraved forks for the 100th restaurant.
onPhase project cover

onPhase

DocuPhase became onPhase, with a brand system, a campaign, and a culture program to match.
Humans Being project cover

Humans Being

A name, an identity, and a brand book built around one question: what are we doing?
Empath Health project cover

Empath Health

Suncoast Hospice became Empath Health, a name built to grow. A merger and an integration later, it still fits.
Coca-Cola project cover

Coca-Cola

Six promises to the people who load and drive the trucks, written in the brand's own red.
Moffitt Cancer Center project cover

Moffitt Cancer Center

Billboards printed in light-sensitive ink, and a grassroots fundraiser that stood apart in healthcare.

All ten projects →

What we do.

One project, a few focused weeks, or a seat at your table every week. Your call.

Brand Strategy & PositioningWhat you stand for, who cares, and why. Written so your whole team can say it.Visual Identity & Design SystemsA look people remember, and a system your team can run without us.Campaigns & ContentOne idea strong enough to work everywhere you need it.Websites & DigitalSites that say it clearly and get people to the next step.Creative DirectionSenior eyes on the work, from first brief to final file.Fractional Creative LeadershipA creative leader on your team, without the full-time hire.

How a project runs.

  1. Listen

    Your business, your audience, and what's really in the way. We ask before we make.

  2. Decide

    One idea, agreed on before anyone opens a design file.

  3. Build

    Identity, campaign, site, or system. Tested against real life, not a pitch deck.

  4. Hand off

    Guidelines, templates, and training. So it holds up after we leave.

The studio

Small on purpose. Senior by design.

The people in the pitch are the people doing the work. No account layers. No junior team learning on your budget.

Feeling firstPeople choose with their gut, then find the reasons.
One clear ideaWe'll say when an idea isn't strong enough. Even ours.
Built to runYour team keeps it going without calling us.

Our work has been recognized by Cannes Lions, The One Show, Clio, Webby, Communication Arts, Graphis, and Print.

About the studio →

What needs to hold up next?

Tell us where things stand. A few sentences is plenty. The people who read it are the people who would do the work.

Start a project →