A visual communication studio
Built for the
twists and turns.
No business grows in a straight line. There are new markets, new owners, the hundredth location, and the merger nobody saw coming. We build brands that take every curve and every corner, and come out looking like themselves.
Still working
100th
First Watch
When First Watch opened its 100th restaurant, we engraved a fork for every one of them.
12 services
Empath Health
Suncoast Hospice needed a name that could carry more than hospice. Empath Health now carries twelve service lines.
6 promises
Coca-Cola Consolidated
Coca-Cola Consolidated made six promises to the people who load and drive its trucks. We put them on a bottle cap.
Why the name
Most brands get one half right.
A pretty brand usually falls apart by the second campaign. A rigid one never gets noticed in the first place. You need both halves, built at the same time.
Curve
The part people feel. It's the reason someone picks you when they didn't have to.
Corner
The part that holds. A position your team can say in one breath, and rules they'll follow.
Work that held up.
Restaurants, theme parks, hospitals, software companies and one bottler with a very famous red. Every one of them kept changing after we finished, and the brand had to keep up.
Egg-shaped windshield coupons, a door sign that says Nope, and 100 engraved forks for the 100th restaurant.
Six promises to the people who load and drive the trucks, written in the brand's own red.
Two launches, starting with the world's first Peppa Pig Theme Park, written the way a four-year-old talks.
For its 100th year, Noble Citrus found the founder's name hiding inside the word grow. Let’s Groe!
One brand system for a loyalty company that had grown in a dozen directions at once.
A name, a mark that only looks cut, and a product that puts every step on the record.
DocuPhase became onPhase, with a brand system, a campaign, and a culture program to match.
A brand that makes the first step toward substance use support feel calm, with no stigma attached.
Suncoast Hospice became Empath Health, a name built to grow. A merger and an integration later, it still fits.
What we do.
A single project, a few focused weeks, or a seat at your table every week. Your call.
How a project runs.
Listen
We learn your business and find out what's in the way before anyone makes anything.
Decide
One idea, agreed on before anyone opens a design file.
Build
Then we make it, and we try it on the truck or the menu board before we call it done.
Hand off
You get guidelines and templates, and we train the people who'll use them, so it holds up after we leave.
The studio
Senior people, sized to the job.
You work directly with the people doing the work. Other specialists join only when the outcome calls for them, so there's no account team in between and nobody junior learning on your budget.
Our work has been recognized by Clio, Webby, Communication Arts, Graphis and Print.
About the studio →Clients
You've seen these names on jerseys and receipts.
Brands our people have made work for, at agencies, in-house and at the studio.
What needs to hold up next?
Tell us where things stand. A few sentences is plenty, and Rob reads every one.