The studio
Senior people, sized to the job.
Curve + Corner is a visual communication studio for companies that have outgrown how they look and sound. You work with senior people from the first call to the last file, and the team grows or shrinks to fit the job.
Who you'll work with
I've been a creative director for 15 years, at agencies and in-house.
The projects I think about most are the ones still working years later. First Watch reached its hundredth restaurant still sounding like itself. Suncoast Hospice became Empath Health and grew into twelve service lines without outgrowing the name.
That's the test I hold every project to. I lead every project, and around me is a bench of senior people I bring in when the work calls for them. You get the right team for the job, and you never pay for a department you don't need.
- Writers & strategists
- Designers & illustrators
- Developers
- Motion, video & photo
Rob McCormickFounder and creative director
Why the name
Every good brand has two halves.
The curve is what people feel. The corner is what keeps it standing. Most brands get one of the two, and it usually shows by the second year.
Curve
The voice, and the idea that makes someone stop scrolling.
Corner
Positioning and guidelines that keep the feeling intact once the work leaves our hands.
What we believe.
Feeling first, then structure.
People choose brands with their gut. Structure is what keeps that feeling from wearing off.
One clear idea beats five good ones.
We'll help you choose, and we'll tell you when an idea isn't strong enough, even one of ours.
The people you meet do the work.
Nobody swaps in after the pitch. The person who presents the idea is the person who makes it.
Build it so you can run it.
Every project ends with tools your team can use. You shouldn't need us for every new flyer.
Where we've worked.
Restaurants and hospitals, software and soft drinks. We've done the work from inside agencies, from inside client teams and on our own.
- SaaS
- Healthcare
- Restaurants
- Consumer brands
- Hospitality
What needs to hold up next?
Tell us where things stand. A few sentences is plenty, and Rob reads every one.