Homee
Help for the house, right now.
Homee launched an on-demand home maintenance service. We built the brand, the campaign and the app experience to make booking help feel simple, fast and trustworthy.
- Client
- Homee
- Category
- On-demand home services
- Our role
- Creative direction, identity, advertising, UX/UI
- The line
- Done. Right. Now.
The brief
A brand-new service had to earn people’s confidence and make the next step obvious.
The idea
Promise exactly what people want when something breaks: done, right, now.
The result
One expression across the identity, the commercial and the app, so the promise and the product match.
From uh-oh to booked.
Four steps from the moment something breaks to the moment help is on the way.
01 The uh-oh
Homee can, and probably should, handle that.
The commercial introduces the service in the same voice as the brand, built around a home repair gone very wrong.
Commercial
02 The brand
A pin that feels like home.
The logo puts a map pin inside the house, and a set of colored pins sorts the services.
Branding
03 The offer
Help in about 30 minutes.
The website lays out the offer plainly: a network of qualified, insured and background-checked pros, on demand, around the clock.
Web
04 The booking
Tap the problem. Watch the clock.
Clear service categories give people a practical place to start, and the app keeps them posted from request to arrival.
UX/UI
Three words, one promise.
The line expresses the promise of prompt, dependable help. It shows up everywhere, from the identity and the tees to the interface people use to book.
What we did
- Creative direction
- Brand development
- Identity
- Advertising
- Commercial
- Web
- UX/UI