HeyHi Studios
Nobody has to ask.
HeyHi Studios puts a company’s brand inside the AI tools its staff already use, so the posts, decks and postcards that come back look like the company. We built the brand first: the name, the identity, the voice, Hans, the campaign, a brand portal and heyhistudios.com.
- Client
- HeyHi Studios
- Category
- AI brand systems and training
- Our role
- Name, identity, voice, campaign, brand portal, website
- Website
- heyhistudios.com
The brief
Every office has one person everyone asks for the logo. When they’re out, the work waits, or it goes out looking like nobody.
The idea
Put the brand where the work happens, so the front desk can make the postcard and nobody has to ask.
The result
A brand, a campaign and a live site where anyone can set up a brand and try to break it.
Hey, hi. Quick one.
Seven stops, from the name to the everyday work. The postcard maker is live on heyhistudios.com, so go make one.
01 The name
What you say right before a favor.
Hey, hi. It’s how every ask at work starts, usually at someone’s desk, usually around 4:47. The name is that greeting, and the company exists so nobody has to make the walk.
Naming
02Identity
Written fast. Read in a second.
The logo is written the way you’d write a note on a sticky: quick, upright and leaning forward. One line in it rises at 23.1 degrees, and that angle runs through everything, from the underline under a word to the tilt of a postcard on a desk.
Hi Pink and Spruce. Never pink on white.
Pink is the loud one and Spruce does the reading. Pink never sits on white, so it always has something to stand on. Click a color to copy it.
Headlines
Antipoda Black
Short lines that end with a period. When one word matters, it gets circled, the way you’d do it with a pen.
Reading
Aa
Instrument Sans
Everything you read. Plain, open and easy at small sizes, so the headline gets to be the loud one.
03 Hans
Every company has a Hans.
He’s the creative guy. He has the logo, the fonts and the only file that opens. He isn’t the problem. He’s just at lunch, and the whole office is waiting on him.
Hans gives the brand someone to point at without pointing at anyone. Every client already knows him.
Hans: at lunch
Character
04 The campaign
Things said at every front desk.
The campaign runs on what people say when the brand person isn’t around. Hans has the logo. Nobody reads page 47. Your brand guide has never met your front desk.
Out of home, print
05 The site
Set the brand. Then try to wreck it.
heyhistudios.com is the sales tool. A clock in the corner counts down to the printer’s pickup, and the postcard maker lets anyone set up a brand, lock it, then play the staff member at 4:47. Pick a voice and the type, the icon and the words all change. Approve it and the same card comes out as a post and a story.
Website, interactive
Three ways to sound on paper.
06 The brand portal
A brand guide nobody has to read.
The standards live in a portal instead of a PDF. It opens at 4:47 with Hans at lunch, and every section gives you something to do: tap the mark, copy a color, make a postcard, get the logo.
The page that makes the point is the one about sixty pages in a folder called Final.
Brand portal
07 Everyday work
The boring stuff, on brand.
HeyHi is about the work nobody puts in a case study: the Tuesday deck, the Saturday-hours post, the letter, the postcard in the envelope. So that’s where the brand had to hold up.
Templates
What we did
- Naming
- Identity
- Voice and tone
- Character
- Campaign
- Brand portal
- Website
- Interactive demo
- Templates
Mockup scenes are Unsplash photographs.